
You know what is the one thing stopping you from finding truly actionable insights from your web data?Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data.It does not matter which report you look at. Affiliates. Products sold. Referring URL’s. ...

Nisha Hi, anyone have any ideas on what reporting requirements, across multi-platforms, to capture when implementing a new tool...? Has there been a structure created for this?

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure.It is almost never tools...

Art Beck Looking forward to reading this book and the new one.

Guilherme Marques Borges Hi Everybody, I just bought the Book and I hope to be very usefull in my new career challenges! By the way, I bought the sequence of this book already, can't wait to read both!

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world...

Todd Curtis I've been running sites since 1996, and it was years before I knew there were names for what I was doing. The learning process is never ending, and it looks like this book will lead me down a better path.

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline...

Web Analytics an Hour a Day ( fans en castellano) What do you think about the new Google Analytics functionality?

Sibongiseni Dakela Hello Web Analytics fans :)

A while back I walked into a meeting and said:“You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly glorified data pukers. Each tries to outdo the other in trying to collect ever more data and regurgitating it. Fo...

LaxmiNarasimhaa KrishnapurAnanth WA, SEO, SEM - Wah Janab!

Web Analytics an Hour a Day ( fans en castellano) Good morning fans !!!! Will you read the new Avinash' book ???

If you know what the desirable outcomes are from your website, it is not hard to measure performance of the website for you and your customers.Measuring top line success of ecommerce websites is not very complicated, all the sweet revenue based outcomes are there (at the least).Measuring...

















