PRWeek's 2009 'Agency of the Year' and 'Large PR Agency of the Year' three times in the last four years
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Edelman Inc. With the International CES (Consumer Electronics Show), the world’s largest tradeshow for consumer technology, starting tomorrow, Ethan Rasiel, EVP, New York Technology discusses its significance for the PR industry and its clients and shares his prediction for trends at CES 2010.
Duración:2:06
Pelle
Edelman Sweden won 3 gold awards at the European Excellence Awards 2009.
1 gold award for Audio Pro – From Tech Geeks to Music Lovers and 2 gold awards for
Swedish Environmental Protection Agency – Battery Recycling, From Why to Where.
Short case study for Audio Pro:
Objective: Encourage a broader consumer base of music l ...overs and musicians to engage with Audio Pro. Place 200 widgets on key influensers websites, Myspace and Facebook to reach consumers of the key target group – music lovers.
Results: nr 1 MySpace application hit in the category ”recent populare music” with over 5700 unique users. Reaching the goal of 200 widgets with over 1600%. First Swedish music app on Facebook. Collobaration with 40 hot artist placing the widget on their Myspace. Total reach of 329 000 unique views / day
Short case study for Swedish Environmental Protection Agency – Battery Recycling:
Objectives: Increase awareness among consumers of where to leave batteries for recycling.To increase traffic to the website www.batteriinsamlingen.se with 100 %.
Results: Traffic to the website increased by 400 %. Media coverage in 55 Swedish dailies. The widget placed on several environmental blogs and major web sites such as www.ikea.se. Total reach with widget: about 100 000/day.
Edelman Inc.
“Put Meaning Into Marketing & Profit Through Purpose” (http://tiny.cc/Fjf9W) provides context and offers best practices for the 2009 goodpurpose finding that people are placing increasing demands on companies, brands—and themselves—to significantly increase their social commitment.
For additional evidence that social pu ...rpose marketing is gaining momentum-- the WSJ reported Pepsi will pass on Super Bowl XLIV to focus on a new cause-related marketing program http://bit.ly/89TAm1.
You can follow Edelman’s goodpurpose at:
http://www.facebook.com/goodpurpose
http://twitter.com/LIVEgoodpurpose
http://www.goodpurposecommunity.com
Edelman Inc. Edelman is the only agency ranked on the “50 Best Places to Work” list by Glassdoor.com. (We’re #23!)
www.glassdoor.com
Edelman Inc.
Today, Edelman released its Health Engagement Pulse, a new survey of 1,000 adults in the U.S., which reveals Americans are now looking to business to improve the country’s health.
The study indicates that more than eight in 10 respondents are likely to purchase from, recommend, trust, or work for a company that is comm ...itted to engaging in and improving health, and more than seven in 10 are likely to invest in it.
View the results deck through the link below.
www.edelman.com
Edelman Inc.
David Armano, the newest member of the Edelman Digital team, discusses personal branding in the digital age at the 2009 Chicago Convergence Conference, an annual event to showcase media, digital and social thought leaders.
Yesterday, Ad Age announced the arrival of Armano to Edelman: http://adage.com/digital/article?article
www.youtube.com
Edelman Inc. Edelman is #7 in Ad Age's Top Ten "Agencies of the Decade"
Edelman Inc. Gary Grates, President/Global MD for Change and Employee Engagement, shares key takeaways and best practices from the Fourth Annual Summit on Change and Internal Communications.
Duración:4:37
Edelman Inc. As the 2009 UN Climate Change Conference in Copenhagen commences, delegates from nearly 200 nations will meet to discuss the issues and attempt to find common ground to mitigate the effects of global warming. Although the general consensus is that Copenhagen will not result in an overarching government agreement, Chris ... Deri, EVP/GM, CSR & Sustainability, contends that there is still a significant opportunity for business to be a meaningful participant at the meeting and to have a credible voice. Listen to his insights on the conference and the role of communications at Copenhagen.
Marina
As another eventful year draws to a close, Edelman London brought together today at our breakfast event an illustrious panel to gaze into the crystal ball to see what 2010 and beyond may hold for the Economy, Business, Government and the Media.
For more information and to watch video interviews of the panellists, please visit our microsite.
www.edelman.co.uk
Gazing into the Crystal Ball – The Outlook for 2010 and Beyond
Edelman Inc.
For those with access to the Sundance Channel, tune in tonight at 10pm for the premiere of “Where the Water Meets the Sky,” an award-winning documentary film narrated by Morgan Freeman that follows a group of women in rural Zambia who learn how to make a film as a way to speak out about their lives.
Working with Camfed ... (client), MATTER, the Sports and Entertainment Marketing unit of Edelman, served as an executive producer and helped shape the story in post production, structure the partnership with Morgan Freeman and secure the premiere of the film on the Sundance Channel.
www.watermeetssky.com
Edelman Inc.
Ad Age: “New FTC Rules Won’t Deter Celebrity Social-Media Endorsements-- But Marketers May Not Have a Grasp on Guidelines’ Implications”
The guidelines governing endorsements and testimonials in new media go into effect today, 12/1.
The article below provides additional information and context, but the new rules state: ... 1. Bloggers must openly disclose any “material connection” they have to an advertiser
2. Celebrity endorsers will be held liable for false statements about a product
3. Endorsements must include results that consumers can “generally expect”
Actividad reciente
Edelman Inc. ha cambiado la siguiente información: Información General.
