InsideFacebook.com
Inside Facebook is an independent service devoted to tracking Facebook and the Facebook Platform for developers and marketers.
Facebook Marketing Bible
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Inside Facebook is an independent blog based in Palo Alto, California, focusing on Facebook and the Facebook Platform for developers and marketers. Inside Facebook was started by Justin Smith in April 2006.

Who Reads Inside Facebook?

Leading application developers and social networks - We’re here to help developers and social networking entrepreneurs stay on top of the latest changes in the Facebook Platform, tracking every change to Platform APIs, policies, and viral channels. We stay on top of the latest in Facebook application monetization, helping developers and social networks find innovative ways to grow their businesses. We also cover news on the MySpace, Bebo, Friendster, Hi5, Orkut, and other OpenSocial platforms.

Leading agencies and online marketers - We’re here to help agencies and marketers understand the opportunities and risks associated with investing in both Facebook and Facebook applications. We provide reports, metrics, and insights on the campaigns marketers and brands are deploying inside Facebook.

Industry analysts, investors, financial institutions, and journalists - We’ll help you stay up to date on the latest Facebook news and track the growth of the Facebook economy with detailed reports, insights, and analysis.

justinsmithJustin Smith (Founder, Editor)

Justin Smith founded Inside Facebook, the first service dedicated to providing information and research about Facebook to businesses, marketers, and researchers, in April 2006. In 2007, he wrote the Facebook Marketing Bible, the most widely referenced book on Facebook marketing today. The Facebook Marketing Bible has been used by thousands of brands, agencies, businesses, universities, and non-profit organizations to craft their Facebook marketing strategy. In 2008, he founded Inside Social Games, the first blog focused on tracking the convergence of games and social platforms.

From 2007 to 2009, Justin served as Head of Product for Watercooler, a venture-backed startup based in Mountain View, California, and one of the leading developers of applications on Facebook and other major social platforms. Under Justin’s leadership, Watercooler’s Facebook applications reached well over 30 million Facebook users, and Watercooler established itself as the leading network of sports and television entertainment applications. Justin remains an advisor to Watercooler today.

Prior to Inside Facebook, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom for $102 million in 2006. Prior to Xfire, Justin earned a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.

Prior to Stanford, Justin co-founded the MyDesktop Network, an early internet media company, in 1996. MyDesktop was later acquired by Jupitermedia/Internet.com in 1999. Justin grew up in South Carolina and currently lives in Palo Alto, California.

Contributing Writers

Jessica Lee is a Writer/Analyst at Inside Facebook, where she spends her time thinking about applications, marketing, international trends, and interviewing entrepreneurs. Her recent work includes co-writing Inside Facebook’s first Best & Worst Facebook Marketing 2009 report, and conducting two interview series on the virtual economy and 2009 fbFund REV winners. Prior to Inside Facebook, Jessica worked in Business Development at Vital Wave, a startup consulting company that enables the entry of sustainable technology solutions into emerging markets. Jessica graduated from Stanford University in June 2008 with a B.A. in Economics. At Stanford, she was co-founder of a social venture and recipient of the Boothe Prize for Excellence in Undergraduate Writing. Jessica grew up in Toronto and currently lives in Palo Alto, but can often be found in Beijing!

Chris Lynch works for CIO, where he covers social technologies and consumer web applications. He also tracks the migration of these technologies into the workplace. When he isn’t writing, he enjoys running, golf and watching New England sports. He lives in San Francisco.

Matt Holliday is a writer in Richmond, Virginia, and has written about consumer electronics for Crutchfield and Circuit City. He also produces web content for Plow & Hearth, Wind & Weather, Amazon and a number of other online retailers. Matt is active in all forms of social media, including Facebook and Twitter.

Mike Knoop is currently studying Mechanical Engineering at the University of Missouri. He is a respected member of the Facebook Developer’s Forums. Apart from programming and Facebook, Mike enjoys playing indoor soccer, snowboarding, and modifying Nerf guns.

Publications

We publish original research to serve application developers and social media marketers working on Facebook. Our current edition:

Speaking Engagements

Justin Smith has spoken or moderated discussions at the following conferences, classes, and events:

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