InsideFacebook.com

Most companies in the social advertising offers business are… how do we say… going through a big transition. Facebook and MySpace have lately been taking a harder line against offer company and application developers that runs scammy offers, in some cases banning developers and offer ...

While change from last month was about the same as it always is for the Top 25 MySpace Games, the question as to how much growth MySpace has seen in the past year is a bit unclear.A lack of detailed, official metrics has made it hard to find the answer. But, by comparing raw user counts every mon...

Facebook announced tonight that it has grown to more than 350 million monthly active users worldwide. This is the first official statement the company has made since it reached 300 million users and became “free cash-flow positive” in mid-September. So, by Facebook’s own track, ...

Verizon has been going all out over the last few weeks to attract fans to its Facebook Page, as part of the company’s end of the year media and marketing blitz supporting the launch of the Motorola Droid (and attacking rival AT&T). Last week according to PageData, the company had the th...

As the Facebook Platform economy has matured over the last two and a half years, it’s become clear that virtual goods have become the predominant source of revenue for application developers. While there are still good debates going on about the size and shape of different segments of the m...

Way back in March, Pinch Media CEO, Greg Yardley, broke down the potential monetization methods for iPhone games. The question, at that point, was: Do you sell the app or make it free with advertisements? The general consensus, then, was that it was wiser to sell the app cheaply, as most users di...

We’re seeing a few distinguishing trends continue this week on our list of the top 20 applications with the most new monthly active users on Facebook. Zynga’s FishVille continues to surge, crossing 20 million monthly active users yesterday, riding weekly growth of 4.68 million, accord...

Three weeks ago, Facebook announced significant updates to its promo/sweepstakes policies for Facebook Pages that have very practical impact for marketers on Facebook. For a deeper dive on the rule changes, see our analysis. But essentially, the new rules:Require all marketers to get explicit per...

Black Friday promotions and the increasingly heated competition between wireless providers helped drive Facebook users to become Facebook fans of brands such as Kohl’s, Verizon, AT&T Share and Gillette this week. As we saw last week, Twilight: New Moon, 2012 and Modern Warfare 2 continu...

Facebook has been building out its Pages product for businesses, brands, and celebrities since last year — and as the site has boomed to well over 300 million people, Pages have become an increasingly important way for any organization to reach users. Sensing opportunity, a number of compan...

We’re seeing a few distinguishing trends continue this week on our list of the top 20 applications with the most new monthly active users on Facebook. Zynga’s FishVille continues to surge, crossing 20 million monthly active users yesterday, riding weekly growth of 4.68 million, accord...

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Another week has passed in the social gaming world, and despite the holidays, there’s still quite a bit happening. Understanding the lethargy that sets in after a heafty turkey dinner, here are some quick links to Inside Social Games headlines this past week:Monday, November 23, 2009Beyond ...

The latest Facebook redesign test screenshots have surfaced on a few users’ accounts, and in many ways they look like what we’ve seen before. Key Facebook communication channels — notifications, requests and messages — are appearing on the left side of the top navigation b...

Xbox Live Gets More Virtual Goods – Activision’s Transformers 2 game has some new virtual goods on Xbox Live. For 240 Microsoft Points, users can purchase the Transformer heads of Megatron, Optimus Prime, or Bumblebee, and for 80 they can sport one of three Transformer t-shirts.Also a...

Zynga’s FarmVille has over 67.8 million monthly active users. So we decided to look into what works for all the country tycoons out there. Keep in mind, however, that this is an online game and everything is subject to change, but thus far, the following tips and tricks have proven most use...

A promising range of applications has shown up in this week’s up-and-comers list, including what may be a popular new genre of game — health care.For those who haven’t been following recently, this list is derived by looking at the apps on AppData with between 100,000 and 1 mill...

A promising range of new applications have shown up in this week’s up-and-comers list, including some less familiar game genres, seasonal apps and more.For those who haven’t been following recently, this list is derived by looking at the apps on AppData with between 100,000 and 1 mill...

Black Friday, the day after Thanksgiving in the United States, is a big day for retailers. And with the growth of social gaming this past year, the day might also be big for virtual goods retailers. Zynga, specifically, is offering discounts for items in a couple of its bigger games.Roller Coaste...

Over the summer we had the chance to take a brief look at the preview of a new Facebook massive multiplayer online game called Vikings of Thule. Developed by Gogogic, a full review of this Viking-based role-playing game has been a long time coming. With the very good first impression we had, we w...

SocialVibe works with brands to create ways for users to donate money to charity, where users engage in some sort of branded online experience, and the brand make a donation. And for Thanksgiving, SocialVibe has created a Facebook app that is a type of simple fundraising game, raising money for t...