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Second year 2009 total of $496,000 exceeds 2008 donation of $480,000
MISSISSAUGA, Ont. (July 16, 2009) – Mitsubishi Motor Sales of Canada Inc. (MMSCAN) has donated $496,000 cash directly to Right To Play, the international humanitarian organization. This sum is in addition to the $480,000 donated by MMSCAN almost exactly one year ago, bringing the total amount of cash donated by MMSCAN to Right To Play on behalf of the “Right To Play Challenge” to $976,000 to date.
The “Right To Play Challenge” is a three month long charitable promotion that is tied directly to the sale of new Mitsubishi vehicles. For the second year in a row MMSCAN committed to donating $100 per new vehicle delivered at retail during the months of April, May and June. This year’s sales total for the three months was 4,960 units, up from the 2008 total of 4,797 units, despite the current economic conditions. This resulted in a cash donation of $496,000 for 2009.
“We are extremely pleased with the final results of the 2009 Right To Play Challenge” said Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada Inc. “To donate $496,000 to our partner Right To Play is a tremendous achievement and a great deal of the credit has to go to our dedicated dealer body and the superb efforts of their hard working salespeople. At its core, the Right To Play Challenge is all about giving back to the community and the world, and everyone at MMSCAN strives to make this donation as large as possible.”
“Right To Play is honoured to be the beneficiary of Mitsubishi’s 2009 campaign to help improve the lives of children in the most disadvantaged areas of the world by giving the gift of sport and play. Mitsubishi Motor Sales of Canada’s leadership, dedication, and generosity in our partnership is incredible.” said Johann Koss, President and CEO of Right To Play. “On behalf of all of Right To Play, and especially the children in our programs, thank you for your support and believing in our vision to create a healthier and safer world through the power of sport and play.”
Right To Play, the official sport charity of MMSCAN, is a well established international charity whose vision and mandate is to help create a healthier and safer world through the unifying power of sport and play. Operating in 23 countries and widely respected, Right To Play uses sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. Over 600,000 children benefit from regular programming each and every week. Headquartered in Toronto, Ontario, with national offices in Canada, the Netherlands, Norway, Switzerland, the UK, UAE, and the USA, Right To Play is supported by an international team of top athletes from more than 40 different countries who generously donate their time to give back through sport. These caring athletes inspire children, are role models for healthy lifestyle choices and help raise awareness and funding for Right To Play projects.
"The success of the 2009 Car Drive for Right To Play is helping the world’s most disadvantaged children lead happier and more productive lives. Congratulations to Mitsubishi Motors Sales of Canada and thank you for your belief in Right To Play’s vision to create a healthier and safer world through the power of sport and play,” said Jane Rumball, Right To Play Athlete Ambassador and 2008 Olympian.
Other Right To Play Athlete Ambassadors from Canada include Beckie Scott, Benoît Huot, Clara Hughes, Daniel Alfredsson, Emily Brydon, Hayley Wickenheiser, Joe Thornton, Jose Calderon, Mélanie Turgeon, Perdita Felicien, Silken Laumann and many more. Further information on Right To Play is available at http://www.righttoplay.ca.
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the distributor of Mitsubishi passenger cars, sports cars and sport utility vehicles. These include Lancer, Lancer Ralliart, Lancer Evolution, Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor.
MISSISSAUGA, Ont. (July 16, 2009) – Mitsubishi Motor Sales of Canada Inc. (MMSCAN) has donated $496,000 cash directly to Right To Play, the international humanitarian organization. This sum is in addition to the $480,000 donated by MMSCAN almost exactly one year ago, bringing the total amount of cash donated by MMSCAN to Right To Play on behalf of the “Right To Play Challenge” to $976,000 to date.
The “Right To Play Challenge” is a three month long charitable promotion that is tied directly to the sale of new Mitsubishi vehicles. For the second year in a row MMSCAN committed to donating $100 per new vehicle delivered at retail during the months of April, May and June. This year’s sales total for the three months was 4,960 units, up from the 2008 total of 4,797 units, despite the current economic conditions. This resulted in a cash donation of $496,000 for 2009.
“We are extremely pleased with the final results of the 2009 Right To Play Challenge” said Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada Inc. “To donate $496,000 to our partner Right To Play is a tremendous achievement and a great deal of the credit has to go to our dedicated dealer body and the superb efforts of their hard working salespeople. At its core, the Right To Play Challenge is all about giving back to the community and the world, and everyone at MMSCAN strives to make this donation as large as possible.”
“Right To Play is honoured to be the beneficiary of Mitsubishi’s 2009 campaign to help improve the lives of children in the most disadvantaged areas of the world by giving the gift of sport and play. Mitsubishi Motor Sales of Canada’s leadership, dedication, and generosity in our partnership is incredible.” said Johann Koss, President and CEO of Right To Play. “On behalf of all of Right To Play, and especially the children in our programs, thank you for your support and believing in our vision to create a healthier and safer world through the power of sport and play.”
Right To Play, the official sport charity of MMSCAN, is a well established international charity whose vision and mandate is to help create a healthier and safer world through the unifying power of sport and play. Operating in 23 countries and widely respected, Right To Play uses sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. Over 600,000 children benefit from regular programming each and every week. Headquartered in Toronto, Ontario, with national offices in Canada, the Netherlands, Norway, Switzerland, the UK, UAE, and the USA, Right To Play is supported by an international team of top athletes from more than 40 different countries who generously donate their time to give back through sport. These caring athletes inspire children, are role models for healthy lifestyle choices and help raise awareness and funding for Right To Play projects.
"The success of the 2009 Car Drive for Right To Play is helping the world’s most disadvantaged children lead happier and more productive lives. Congratulations to Mitsubishi Motors Sales of Canada and thank you for your belief in Right To Play’s vision to create a healthier and safer world through the power of sport and play,” said Jane Rumball, Right To Play Athlete Ambassador and 2008 Olympian.
Other Right To Play Athlete Ambassadors from Canada include Beckie Scott, Benoît Huot, Clara Hughes, Daniel Alfredsson, Emily Brydon, Hayley Wickenheiser, Joe Thornton, Jose Calderon, Mélanie Turgeon, Perdita Felicien, Silken Laumann and many more. Further information on Right To Play is available at http://www.righttoplay.ca.
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the distributor of Mitsubishi passenger cars, sports cars and sport utility vehicles. These include Lancer, Lancer Ralliart, Lancer Evolution, Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor.
This week, Olympic athletes joined Mitsubishi executives to celebrate this year’s donation of $496,000. Shown from left to right are Olympic Medal winners Billy Bridges ((Paralympic Gold Medalist, Sledge Hockey) and Sami Joe Small ((Two-Time Gold Medalist, Women’s Hockey) , President and CEO of Right To Play, Johann Koss, Mitsubishi Motor Sales of Canada President and CEO Kogi Soga, and Olympian Jane Rumball(Rowing).
Mitsubishi Motors Australia Limited (MMAL) is proud to announce the amazing Lancer Evolution as the star of the new ‘Hollywood Stunt Driver Show’ at Warner Bros. Movie World on the Gold Coast.
Driven by the latest crew of ‘Hell Drivers’, the Lancer Evolution is the star of the 20 minute stunt driving show, taking place in an all-new purpose built arena.
Featuring breathtaking stunts, precision driving and incredible scenes of exhilarating action, this highly anticipated, multi-million dollar live production cannot be missed.
The perfect combination of brutal force and precise control, the Lancer Evolution has the power and technology to drive any stunt driver to new, exciting, daring, and death-defying heights.
The Hollywood Stunt Driver team features some serious heavy-weights from the world of competitive motorsport including V8 Supercar hero, Warren Luff and renowned champion drifter Eugene Arendsen.
In front of screaming crowds, these Hell Drivers regularly put on a spectacle of blockbusting movie thrills, bringing the glamorous world of Hollywood action film-making to life with the aid of the stunning Lancer Evolution.
Driven by the latest crew of ‘Hell Drivers’, the Lancer Evolution is the star of the 20 minute stunt driving show, taking place in an all-new purpose built arena.
Featuring breathtaking stunts, precision driving and incredible scenes of exhilarating action, this highly anticipated, multi-million dollar live production cannot be missed.
The perfect combination of brutal force and precise control, the Lancer Evolution has the power and technology to drive any stunt driver to new, exciting, daring, and death-defying heights.
The Hollywood Stunt Driver team features some serious heavy-weights from the world of competitive motorsport including V8 Supercar hero, Warren Luff and renowned champion drifter Eugene Arendsen.
In front of screaming crowds, these Hell Drivers regularly put on a spectacle of blockbusting movie thrills, bringing the glamorous world of Hollywood action film-making to life with the aid of the stunning Lancer Evolution.
During a recent Evo Show and Shine event ... like a seal in a Killer Whale tank. :)
Mitsubishi Motors Canada Reports Best May Ever - Sales Up 4.5 Percent
Mississauga, ONT. (June 1, 2009) – Mitsubishi Motor Sales Of Canada Inc. (MMSCAN), today, reported May sales up 4.5% percent from May 2008.
Year-to-date sales are up 2.8% percent with strong performers including Outlander and Lancer.
Mississauga, ONT. (June 1, 2009) – Mitsubishi Motor Sales Of Canada Inc. (MMSCAN), today, reported May sales up 4.5% percent from May 2008.
Year-to-date sales are up 2.8% percent with strong performers including Outlander and Lancer.
Pincher Creek, ALBERTA (May 31st, 2009) – Andrew Comrie-Picard and his codriver, Robbie Durant, clinched their first podium this year in the Canadian Rally Championship with their 2009 Lancer Evolution as they came in second at the Rocky Mountain Rally out of Calgary last weekend.
Mitsubishi came up short of another podium finish when Simon Losier and codriver François Morin crossed the finish line 4th, only 41 seconds shy of third place. Réjean and Maxime Losier also made a Top 10 with an eighth place finish.
"Rally is one of the toughest forms of motorsports, as just witnessed in Calgary”, said Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada. “Comrie-Picard and Durant were very patient and deserved their podium, a second in a row in Canada for our new Evolution”.
Next round: Baie des Chaleurs in the Gaspé area June 26-27
Mitsubishi came up short of another podium finish when Simon Losier and codriver François Morin crossed the finish line 4th, only 41 seconds shy of third place. Réjean and Maxime Losier also made a Top 10 with an eighth place finish.
"Rally is one of the toughest forms of motorsports, as just witnessed in Calgary”, said Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada. “Comrie-Picard and Durant were very patient and deserved their podium, a second in a row in Canada for our new Evolution”.
Next round: Baie des Chaleurs in the Gaspé area June 26-27
Mitsubishi Top Teams vie for Rocky Mountain Top Honours
Toronto (May 28, 2009) – The Canadian Rally Championship is moving west to Calgary for the Rocky Mountain Rally this coming weekend and Mitsubishi will have some of its strongest crews enter the second round of the season. North American and twice Canadian champions and winners of the first round earlier in February, Antoine L’Estage and co-driver Nathalie Richard, will take to the roads Friday evening in their 2009 Lancer Evolution. Albertans Zbigniew Szewczyk and Tomasz Karzynski will follow in a Group 5 Ralliart model while returning Production champions, brothers Jan and Jody Zedril from Manitoba are now entering the Group 2 class. These three teams are looking for an outright victory, a podium finish and a class win.
Presently 3rd in the Rally America standings, Andrew Comrie-Picard and British co-driver Robbie Durant will contend for a podium place in another Evolution. Synchro Autosport from Blainville, Quebec is also fielding a couple of Evolution 8 RSs with the usual Losier father and son crews. First, Réjean with codriver Maxime, then Simon, the 2008 Mitsubishi Cup winner, will pair up with François Morin. Finally, Mike Elhard and Thomas Chichak will vie for top rookie title in a first generation Evolution.
"We were very pleased with Antoine L’Estage taking a first win with the new Evolution this winter”, stated Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada. “We hope he repeats this feat again in the Rockies. But other Mitsubishi crews are also very deserving and we hope our Rally Program helps them in their search for titles in their own classes. The standings for the Mitsubishi Cup show Antoine leading but we know it is a long season and Andrew and the Losier family will push hard at every event.”
Event profile: Rocky Mountain Rally
After the usual Friday afternoon procedures before the official start, Antoine L’Estage will head out first on the road for a few spectator stages before the cars enter Parc fermé for night. Saturday morning will see the southern trek to the Porcupine Hills where most of the event will be held. This area in the past has offered every possible scenario, from hot and dusty roads to heavy snow. At the end of the long 12-hour day, teams will gather in Pincher Creek for the podium ceremony. For more information, please visit www.rockymountainrally.com
Toronto (May 28, 2009) – The Canadian Rally Championship is moving west to Calgary for the Rocky Mountain Rally this coming weekend and Mitsubishi will have some of its strongest crews enter the second round of the season. North American and twice Canadian champions and winners of the first round earlier in February, Antoine L’Estage and co-driver Nathalie Richard, will take to the roads Friday evening in their 2009 Lancer Evolution. Albertans Zbigniew Szewczyk and Tomasz Karzynski will follow in a Group 5 Ralliart model while returning Production champions, brothers Jan and Jody Zedril from Manitoba are now entering the Group 2 class. These three teams are looking for an outright victory, a podium finish and a class win.
Presently 3rd in the Rally America standings, Andrew Comrie-Picard and British co-driver Robbie Durant will contend for a podium place in another Evolution. Synchro Autosport from Blainville, Quebec is also fielding a couple of Evolution 8 RSs with the usual Losier father and son crews. First, Réjean with codriver Maxime, then Simon, the 2008 Mitsubishi Cup winner, will pair up with François Morin. Finally, Mike Elhard and Thomas Chichak will vie for top rookie title in a first generation Evolution.
"We were very pleased with Antoine L’Estage taking a first win with the new Evolution this winter”, stated Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada. “We hope he repeats this feat again in the Rockies. But other Mitsubishi crews are also very deserving and we hope our Rally Program helps them in their search for titles in their own classes. The standings for the Mitsubishi Cup show Antoine leading but we know it is a long season and Andrew and the Losier family will push hard at every event.”
Event profile: Rocky Mountain Rally
After the usual Friday afternoon procedures before the official start, Antoine L’Estage will head out first on the road for a few spectator stages before the cars enter Parc fermé for night. Saturday morning will see the southern trek to the Porcupine Hills where most of the event will be held. This area in the past has offered every possible scenario, from hot and dusty roads to heavy snow. At the end of the long 12-hour day, teams will gather in Pincher Creek for the podium ceremony. For more information, please visit www.rockymountainrally.com
Mitsubishi Lancer Evolution takes home yet another award.
AutoNerve® Magazine, announced the winners of the magazine’s 6th annual Chinese-Canadian Consumers Car Choice Awards™.
Readers were invited to vote for the best model in 8 categories via ballot form published in
Mar/Apr issue of AutoNerve® Magazine and in Chinese-Canadian magazines and daily newspapers
nationwide (including Sing Tao Newspaper, Today’s Daily News), as well as downloadable via
AutoNerve website and on-site entries at the Vancouver International Auto Show.
The 2009 Chinese-Canadian Consumers Car Choice Awards™ winners.
The Result .. Mitsubishi Lancer Evolution wins best sports car for 2009.
AutoNerve® Magazine, announced the winners of the magazine’s 6th annual Chinese-Canadian Consumers Car Choice Awards™.
Readers were invited to vote for the best model in 8 categories via ballot form published in
Mar/Apr issue of AutoNerve® Magazine and in Chinese-Canadian magazines and daily newspapers
nationwide (including Sing Tao Newspaper, Today’s Daily News), as well as downloadable via
AutoNerve website and on-site entries at the Vancouver International Auto Show.
The 2009 Chinese-Canadian Consumers Car Choice Awards™ winners.
The Result .. Mitsubishi Lancer Evolution wins best sports car for 2009.
The King.
Inaugural year for international award brings top women journalists together
MISSISSAUGA, Ont. (April 4, 2009) – Lancer Evolution, Mitsubishi Motors renown high performance sports sedan has been named a contender for the inaugural Women’s World Car of the Year award by an international panel of women automotive journalists.
The Mitsubishi Lancer Evolution is a one of a kind high performance sports sedan that represents the ultimate in road licensed Mitsubishi vehicles. The Evolution showcases several outstanding technologies, including: a 291 hp, 2.0 litre DOHC, turbocharged-intercooled engine; the brilliant 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST) an automated manual transmission capable of executing lightning quick gear changes with no drop off in engine power; Super All-Wheel Control (S-AWC), a vehicle dynamic control network that provides an extraordinary level of control at individual wheels. An award winner in its own right, Super All-Wheel Control was recently named best new technology by the Automotive Journalists Association of Canada (AJAC).
This landmark award was initiated by Sandy Myhre, a journalist from Auckland, New Zealand. It brings together ten top women automotive journalists from North America, India, South Africa, the U.K., Australia and Europe. These well respected women will vote on vehicles that are new to the market between September 2008 and September 2009, and on sale in at least ten countries. The judges from Canada are Regina Chan, founder and Editorial Director of AutoNerve Magazine, and Jil McIntosh, reviewer for The Toronto Star (Wheels Section) and Assistant Editor of CanadianDriver.com.
The vehicles under consideration are as follows:
Sports Car: Audi TTS, BMW M3, Mazda MX-5, Mitsubishi Lancer Evolution, Porsche Boxster
Family Car: Chrysler/Dodge Journey, General Motors (Chevrolet) Cruze, Honda Accord, Volkswagen Jetta, Volvo XC60
Economy Car: Ford Fiesta, Honda Insight, Hyundai i30/Elantra Touring, Mazda3, Toyota Prius, Volkswagen Golf Diesel
Luxury Car: Aston Martin Vantage, Audi A6, Jaguar XF, Porsche Cayenne, Saab 9-3
A winner will be selected in each category, with an overall winner then chosen and announced at the end of 2009.
MISSISSAUGA, Ont. (April 4, 2009) – Lancer Evolution, Mitsubishi Motors renown high performance sports sedan has been named a contender for the inaugural Women’s World Car of the Year award by an international panel of women automotive journalists.
The Mitsubishi Lancer Evolution is a one of a kind high performance sports sedan that represents the ultimate in road licensed Mitsubishi vehicles. The Evolution showcases several outstanding technologies, including: a 291 hp, 2.0 litre DOHC, turbocharged-intercooled engine; the brilliant 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST) an automated manual transmission capable of executing lightning quick gear changes with no drop off in engine power; Super All-Wheel Control (S-AWC), a vehicle dynamic control network that provides an extraordinary level of control at individual wheels. An award winner in its own right, Super All-Wheel Control was recently named best new technology by the Automotive Journalists Association of Canada (AJAC).
This landmark award was initiated by Sandy Myhre, a journalist from Auckland, New Zealand. It brings together ten top women automotive journalists from North America, India, South Africa, the U.K., Australia and Europe. These well respected women will vote on vehicles that are new to the market between September 2008 and September 2009, and on sale in at least ten countries. The judges from Canada are Regina Chan, founder and Editorial Director of AutoNerve Magazine, and Jil McIntosh, reviewer for The Toronto Star (Wheels Section) and Assistant Editor of CanadianDriver.com.
The vehicles under consideration are as follows:
Sports Car: Audi TTS, BMW M3, Mazda MX-5, Mitsubishi Lancer Evolution, Porsche Boxster
Family Car: Chrysler/Dodge Journey, General Motors (Chevrolet) Cruze, Honda Accord, Volkswagen Jetta, Volvo XC60
Economy Car: Ford Fiesta, Honda Insight, Hyundai i30/Elantra Touring, Mazda3, Toyota Prius, Volkswagen Golf Diesel
Luxury Car: Aston Martin Vantage, Audi A6, Jaguar XF, Porsche Cayenne, Saab 9-3
A winner will be selected in each category, with an overall winner then chosen and announced at the end of 2009.
Prestigious award shared with arch rival as category results end in historic tie...
MISSISSAUGA, Ont. (March 12, 2009) – Lancer Evolution, Mitsubishi’s iconic high performance sports sedan has been named Best Performance Car under $50,000 by Motoring 2009, Canada’s longest running automotive journalism television show. This prestigious award will be shared this year with the Subaru WRX STI, as the voting for the category of Best Performance Car produced a tie result for the first time in the 22 year history of the Motoring Car of the Year awards.
The Mitsubishi Lancer Evolution is a one of a kind high performance sports sedan that represents the ultimate in road licensed Mitsubishi vehicles. The Evolution showcases several outstanding technologies, including a 291 hp, 2.0 litre DOHC, turbocharged-intercooled engine; Super All Wheel Control (S-AWC), a vehicle dynamic control network that provides an extraordinary level of control at individual wheels; and the brilliant 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST). The TC-SST is an automated manual transmission capable of executing lightning quick gear changes with no drop off in engine power. It features both a console-mounted shifter and magnesium steering wheel paddle shifters and offers manual and fully automatic modes. By allowing drivers of all abilities to shift rapidly up and down through the gears, the TC-SST delivers satisfying acceleration while also returning superior fuel economy, due to its high efficiency power transmission mechanism. An award winner in its own right, the Twin Clutch Sportronic® Shift Transmission was recently named best new technology by the Automotive Journalists Association of Canada (AJAC).
Motoring 2009 is a magazine style TV show that features road tests and commentary by well known automotive journalists. Aired weekly in English Canada on TSN, Motoring 2009 has been on the air since 1987. The Motoring 2009 Car of the Year Awards aired Saturday February 28, 2009 and past episodes my be viewed on the Motoring 2009 website at http://www.motoringtv.com/
MISSISSAUGA, Ont. (March 12, 2009) – Lancer Evolution, Mitsubishi’s iconic high performance sports sedan has been named Best Performance Car under $50,000 by Motoring 2009, Canada’s longest running automotive journalism television show. This prestigious award will be shared this year with the Subaru WRX STI, as the voting for the category of Best Performance Car produced a tie result for the first time in the 22 year history of the Motoring Car of the Year awards.
The Mitsubishi Lancer Evolution is a one of a kind high performance sports sedan that represents the ultimate in road licensed Mitsubishi vehicles. The Evolution showcases several outstanding technologies, including a 291 hp, 2.0 litre DOHC, turbocharged-intercooled engine; Super All Wheel Control (S-AWC), a vehicle dynamic control network that provides an extraordinary level of control at individual wheels; and the brilliant 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST). The TC-SST is an automated manual transmission capable of executing lightning quick gear changes with no drop off in engine power. It features both a console-mounted shifter and magnesium steering wheel paddle shifters and offers manual and fully automatic modes. By allowing drivers of all abilities to shift rapidly up and down through the gears, the TC-SST delivers satisfying acceleration while also returning superior fuel economy, due to its high efficiency power transmission mechanism. An award winner in its own right, the Twin Clutch Sportronic® Shift Transmission was recently named best new technology by the Automotive Journalists Association of Canada (AJAC).
Motoring 2009 is a magazine style TV show that features road tests and commentary by well known automotive journalists. Aired weekly in English Canada on TSN, Motoring 2009 has been on the air since 1987. The Motoring 2009 Car of the Year Awards aired Saturday February 28, 2009 and past episodes my be viewed on the Motoring 2009 website at http://www.motoringtv.com/
TORONTO, (Ontario) February, 11, 2009 - The Mitsubishi Super-All-Wheel Control technology, available on the Mitsubishi Lancer Evolution, was declared the 2009 Best New Technology by the Automobile Journalists Association of Canada (AJAC). The award was announced today during a press conference that opened the Canadian International AutoShow media day in Toronto.
"The AJAC Best New Technology award, presented by Shell Canada, was established to allow a group of technical writers to identify new and innovative technologies of significant benefit to the consumer - so much so, that it is likely to be emulated by other manufacturers", explained Canadian Car of the Year and Technology Award chairman Richard Russell. "Past winners include everything from run-flat tires to various hybrid and suspension technologies. The significance of the Best New Technology award has been growing steadily over the past few years as has the degree of rigor to which entries are submitted."
The winner was chosen from a list of seven entries, judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.
Mr. Koji Soga, President and CEO, Mitsubishi Motors Sales of Canada Inc., commented, "Mitsubishi is a company driven to practical engineering solutions. Solutions that have a direct consumer benefit. And the Super All Wheel Control system used on the Lancer Evolution is a perfect example. Here we have a technology that enables the ultimate in driver control, in all weather conditions, which makes the vehicle both safer and more enjoyable to drive."
AJAC's annual Canadian Car of the Year awards program was created in 1985 with the purpose of providing consumers with sound, comparative information on vehicles that are new to the market.
For that reason, the vote results that determined today's winners are available to consumers as a resource buying guide on the AJAC web site. Also available are the comparative test data derived from the journalists' extensive five day evaluation of over 160 new vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is known in the industry as "TestFest". Shell Canada is the official fuel supplier of the event.
The rigorous TestFest evaluation program includes real world driving on public roads - exactly where consumers drive so that the test and vote results posted to the AJAC web site are directly relevant to potential car and truck buyers.
Still looking to buy a 2008, 2007, or even a 2006 vehicle? AJAC archives the comparative test data from previous years on its web site.
Photos from today's award announcements, the October 24th category winners, and the TestFest evaluation event, are available for print and broadcast media under <Canadian Car of the Year< Photo Gallery< on the AJAC web site.
In addition, our AJAC journalists who evaluated the brand new models at TestFest are available across Canada for interviews to talk about the vote results and comparative data. Media are invited to visit the AJAC web site and log-in under "Ask An Expert", then choose the "Media" link to access interview information once validation has occurred.
For more information on the 2009 Canadian Car of the Year Awards, either visit our AJAC web site at www.ajac.ca, call the AJAC office at 1-800-361-1516, or send us an email: beth@ajac.ca.
"The AJAC Best New Technology award, presented by Shell Canada, was established to allow a group of technical writers to identify new and innovative technologies of significant benefit to the consumer - so much so, that it is likely to be emulated by other manufacturers", explained Canadian Car of the Year and Technology Award chairman Richard Russell. "Past winners include everything from run-flat tires to various hybrid and suspension technologies. The significance of the Best New Technology award has been growing steadily over the past few years as has the degree of rigor to which entries are submitted."
The winner was chosen from a list of seven entries, judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.
Mr. Koji Soga, President and CEO, Mitsubishi Motors Sales of Canada Inc., commented, "Mitsubishi is a company driven to practical engineering solutions. Solutions that have a direct consumer benefit. And the Super All Wheel Control system used on the Lancer Evolution is a perfect example. Here we have a technology that enables the ultimate in driver control, in all weather conditions, which makes the vehicle both safer and more enjoyable to drive."
AJAC's annual Canadian Car of the Year awards program was created in 1985 with the purpose of providing consumers with sound, comparative information on vehicles that are new to the market.
For that reason, the vote results that determined today's winners are available to consumers as a resource buying guide on the AJAC web site. Also available are the comparative test data derived from the journalists' extensive five day evaluation of over 160 new vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is known in the industry as "TestFest". Shell Canada is the official fuel supplier of the event.
The rigorous TestFest evaluation program includes real world driving on public roads - exactly where consumers drive so that the test and vote results posted to the AJAC web site are directly relevant to potential car and truck buyers.
Still looking to buy a 2008, 2007, or even a 2006 vehicle? AJAC archives the comparative test data from previous years on its web site.
Photos from today's award announcements, the October 24th category winners, and the TestFest evaluation event, are available for print and broadcast media under <Canadian Car of the Year< Photo Gallery< on the AJAC web site.
In addition, our AJAC journalists who evaluated the brand new models at TestFest are available across Canada for interviews to talk about the vote results and comparative data. Media are invited to visit the AJAC web site and log-in under "Ask An Expert", then choose the "Media" link to access interview information once validation has occurred.
For more information on the 2009 Canadian Car of the Year Awards, either visit our AJAC web site at www.ajac.ca, call the AJAC office at 1-800-361-1516, or send us an email: beth@ajac.ca.