InsideFacebook en Español es un blog independiente que monitorea constantemente la evolución de Facebook como Plataforma para la comunidad de Desarrolladores y de Profesionales del Mercadeo en España y América Latina.
InsideFacebook en Español
Nearly a month ago, we first reported that gaming giant EA (ERTS) was looking to acquire large social game developer Playfish. Today, the deal was made official: EA is acquiring Playfish for USD $275 million in cash plus up to USD $125 million more in earnouts and equity retention bonuses.We just...
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For whatever reason, some of the biggest games on Facebook seem to be growing slower this week versus last week. Specifically, the past few months have seen Zynga’s FarmVille — and then Café World — gain millions of new users each week. But on today’s list of the top 20 ap...
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A few companies running specialized content, like coupons and video trailers, are also seeing solid growth on this week’s list of the top 20 growing pages on Facebook. But same as last week, the number one page is for the Turkish national flag. October 29th was the 86th anniversary of the R...
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Nearly a month ago, we first reported that gaming giant EA was looking to buy Playfish. Today, the deal is official. The purchase price is $275 million in cash, with $25 million in “equity retention arrangements,” according to the press release, as well as “a maximum of $100 mil...
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The Big Diesel is once again lending his fame to a Facebook campaign, teaming up with Toys “R” Us to help raise money for the Toys for Tots program. Toys “R” Us is donating $1 to the cause for every fan the Toys R Us Facebook page collects between now and Dec. 6, and Shaq-...
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One of the founding features that made Facebook so popular is the ability to easily share photos with friends and family. Of course, among the billions of photos that have been posted, there are inevitably a few that some users probably wish would go away forever. A branded application from deter...
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Check out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms.Monday, November 2, 2009Top 25 Facebook Games for November 2, 2009Top 25 MySpace Games for November 2, 2009The Future of Offer Monet...
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These days, running promotions on Facebook Pages and inside Facebook apps is one of the simplest and most effective ways of engaging Facebook users. However, while Facebook does allow third parties to run contests and promotions on Facebook, it has been posting increasingly specific guidelines th...
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There are a few diamonds in the rough mix of simple applications on this week’s list of the top 20 up and coming apps. We put this list together by looking at the applications with between 100,000 and 1 million monthly active users in AppData, sorted by which applications gained the most us...
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A new plug-in for Facebook from music player WinAmp may be a long-awaited key to comprehensive music sharing that has been lacking from the site — at least for people who still use Winamp. I am Listening To gives Facebook users the ability to share what they’re listening to at any giv...
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Retailers that are launching or beefing up their Facebook pages may not be able to easily track a monetary return on the time and energy spent on the pages, but many are starting to see benefits. Engaging in customers and building large fan followings is giving retailers like Kohl’s valuabl...
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Facebook now has 326 million monthly active users, according to the data the company makes publicly available, and Europe countries make up around a third of this number. From the United Kingdom to Turkey, many of the largest countries in the region gained the most users, totaling 108 million mon...
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This past July, following increased concerns about the ways Facebook Platform ad networks were incorporating user data in their ads and landing pages, Facebook released updated Platform advertising guidelines that more clearly stated what was and wasn’t permissible on the Facebook Platform....
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A Facebook page can help local governments build a stronger social connection to the citizens it represents. Sure, local governments in democratic countries are already social, as they do things like offer public hearings around controversial issues, or mail out surveys to residents. But how many...
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Facebook has been working on Jabber support for Facebook Chat for a while, but it appears the service may be closer to launching. IM server company Process One says their bot has just detected Facebook’s deployment of the XMPP stack on chat.facebook.com.Facebook has previously said the Jabb...
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Wendy’s has a new interactive campaign called Real Time based around their Bacon Deluxe burger, and the quick-serve restaurant is relying on Facebook and Twitter users to spread the word about their latest bacon-centric offering.The Facebook part of the ad campaign is accessible from a new ...
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While church-focused Facebook applications have been around for years, now real-life churches across the country are spreading their messages online, giving more people access to worship services and helping the churches reach a broader number of people.A recent article by the Associated Press hi...
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Last week, at Facebook’s “roadmap edition” of the Facebook Developer Garage, the company announced a series of large changes to the Platform (19 to be exact). Today, the company just released an FBML Bookmark button, and posted a few more details on the new “Counter”...
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There are all sorts of new Facebook mobile apps coming out, in most cases prompted by mobile companies trying to compete against Apple’s iPhone. These apps are interesting, and some might one day be quite popular. But so far, the clearest leaders continue to be the iPhone, followed by Resea...
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It has been almost a year since we first started keeping track of the top 25 gaming applications on Facebook. In early December of last year, the top game was (Lil) Green Patch, with just over 6 million monthly active users. Today, Zynga’s FarmVille is in first place, with nearly 63 million month...
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With nearly 80 million active users in 190 countries and 19 currencies, and a strong record of fraud prevention, PayPal is still the single largest payment processor of virtual currency microtransactions inside Facebook applications – despite not having created any special payment products ...
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Travelers looking for deals in New Hampshire have a new source for discounts — the state tourism department’s Facebook page. The board is now offering its fans savings on attractions around the state with its VisitNH Fan Benefit program.The state’s tourism board launched a fan page, V...
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Now that Facebook has changed the default News Feed for users back to an engagement-based algorithmic approach from the real-time firehose that had been in place since March, how should application developers adapt?One thing developers should consider: how getting users to become a fan of their a...
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You may not have a sweet tooth after Halloween last weekend, but lots of people still do for candy-makers on Facebook. In terms of Facebook pages, most of the big candy brands have vanity URLs and well over 100,000 fans. Of course, three companies make up most of the candy market: Mars, Nestle an...
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Toys R Us has introduced up its annual Big Book catalog of toys — on Facebook, in a new application developed by Context Optional. The application has its own tab, requires users become a fan of the Toys R Us page and allows fans to browse through the 80-page book filled with deals and disc...
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Purchase this reportThe Facebook Global Monitor – Current EditionBuy PDF: $99 USDOR Buy 6 Month Subscription: $395 USDToday, Inside Facebook has released the November 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Moni...
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We’ve been keeping track of Facebook’s self-reported demographic statistics on the US market for a while now, and here’s the latest update for November 2, 2009. While Facebook says these stats, provided to advertisers, are not necessarily real time, they do give us a sense of how Facebook is grow...
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In the first of many significant changes that Facebook is rolling out to its developer platform, the company introduced a new home page news feed on October 23rd. This new design makes the default view of users news feed an algorithmically-tuned “Top Stories” feed, with the live stori...
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As the virtual goods market continues to grow in the US – nearly doubling this year to just over $1 billion, according to our recently released Inside Virtual Goods research report – more attention is being paid to one of the more intriguing sectors of the virtual goods payment ecosystem: offers....
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In the first full week since Facebook rolled out its redesigned home page news feed, pages on the site have appeared to do well — although it’s not entirely clear why. Here’s a closer look at some of the leaders, according to our PageData analytics service, including the Turkish...
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Check out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms.Monday, October 26, 2009HeyZap Adds Viral Sharing and AnalyticsAustralia May See iPhone Game RatingsOur Top 20 Growing Games List: T...
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